A humble beginning

I have always fancied myself a computer savvy woman. I am often the point of contact for my family and friends to call when they have computer problems, a virus is found, or their email is frozen, etc. I know a very small amount about web design; dabbling in my own personal photo album type site, I created a single page site for my sister when she started hand making items to sell, and I even designed my husband’s construction business site. I also love to decorate. We moved a lot as children, and when we weren’t moving, I was so stir crazy from being stagnant, I would rearrange my furniture just for the change in scenery. My mother gave me this passion for decorating, and I have flourished in it ever since. I have been told most of my life that I have a knack for decorating and I have always felt a sense of pride in that. (Both for being good at it, and for being a little like my mother). It’s no surprise then that I also love to shop. Shopping is therapeutic for me, I do it when I’m down, or I need to relax; I love it. The thrill of finding that perfect item and loving it for the first several months of ownership gives me a high like I can’t explain. It’s a satisfaction that I feel so addicted to at times, that credit cards have quickly become my enemy. In an attempt to turn my expensive habit into a livelihood, I have decided to pursue a dream of mine, owning my own store.

My husband and I bought a house about a year ago in Tustin, that we planned to add on to right away. We have been here a little over a year now (last November) and our construction is about midway from being done. We quickly blew threw our construction budget and of course, added a few extras along the way. (Did I also mention my credit cards are maxed out?!?). I bring this up only to explain why I have chosen to start with an online store, and not a physical store. I figured it would be a good way to get the business started while I still kept my full time job at a mortgage company. Plus, bonus, I am a bit of a computer nerd, right? (Self taught, I might add).

I am a bit of a shopaholic, so even when I don’t go out shopping, I am obsessed with finding great stores online. I believe I have found quite a little treasure-trove in online retailers. Many a credit card of mine could tell you a few stories about just how much I love them. All of them. :) I recently stumbled across a few that had blogs… and in my feeble attempt at keeping up with the Jones’ – here I am writing my very first blog entry. It’s an incredibly humbling experience. After checking out each perfectly designed and stunningly photographed web store and blog, I am feeling a little under dressed with my plain web site with photos of items in my own home, and newly felt lack of web design knowledge. (Poor me, I know…).

Anyway, I am hoping, that with this new medium, I can network my way into the “in crowd“. Already I feel like the site owners I have inspired to be like, are having an effect on me.

March 12, 2007 - 2:23 pm

Denise - What a beautiful site you have…I am looking forward to all your new arrivals and I have added you to my list of favorites…

March 12, 2007 - 2:30 pm

Danielle - Sara,I love your page. I think it is so awesome how passionate and happy you are to finally have your store open. I can’t wait to see the items you add and to read about the success of your store.

March 13, 2007 - 8:09 am

Lauren - Sara,
The best of luck to you! I stumbled upon your blog by way of another blog that I believe we share in common – Inspire Co!
Anyway, I too LOVE to get inspiration from online retailers and blogs, both creative & personal. I’m a mom that owns a brick and morter custom framing shop with quirky gifts and jewelry also. My website has been in the works for years LITERALLY. I’m just never happy enough with my design to finally post it – I’m hoping to get over myself soon and post it anyway! :)
Keep up the blogging and web browsing! Drop by my blog sometime and drop me a line to tell me how your shop’s coming along. And…if you run across anything antique that you’d like to sell that is the letter “H” I’d be thrilled to take a gander at it and possible purchase it – my family is a blended family but our last names all begin with “H” and so we are known as the “H” family! We collect “H”s wherever we go! Maybe I could be one of your first customers!
Take care and have a sunny day – but that’s understood since you live in CA! Best regards!!!

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